Brand & Trade Marketing Manager (Building Material)

Invest Talent JSC

Flooring Materials Trading Company

Full time, On-site
Ho Chi Minh
Posted 2 weeks ago

Invest Talent is assisting a leading company in Vietnam in the field of flooring materials and home decoration in recruiting with below information:

Responsibilities:

Brand Strategy Development:

  • Develop and implement comprehensive brand strategies that align with business goals.
  • Enhance brand positioning and recognition within the building materials sector.

Trade Marketing Management:

  • Design and execute innovative trade marketing programs to drive product visibility and sales in distribution channels.
  • Collaborate with distributors and sales teams to optimize product displays and promotional activities.

Market Research and Analysis:

  • Conduct thorough market research to identify customer needs, market trends, and competitive landscape.
  • Utilize insights to inform marketing strategies and improve product offerings.

Content and Campaign Development:

  • Create engaging marketing content and materials for both brand and trade marketing initiatives.
  • Coordinate with internal teams to ensure consistency in messaging across all platforms.

Budget Management:

  • Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI on both brand and trade activities.

Performance Tracking and Reporting:

  • Monitor and evaluate the effectiveness of marketing campaigns and trade promotions.
  • Prepare regular reports on performance metrics, providing insights and recommendations for improvements.

Requirements:

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • Minimum of 5 years of experience in marketing, with a strong focus on brand and trade marketing in the building materials industry
  • Proven track record in developing successful marketing strategies and trade programs.
  • Strong analytical skills and ability to interpret market data.
  • Excellent communication and leadership abilities.

Benefits:

  • Benefits: Health insurance, social insurance: based basic-salary, 12 annual leave days, and women are entitled to 1 leave day per month (non-cumulative))
  • Salary during probation period: 85% Gross salary in 2 months
  • Allowances (phone, transportation, parking, meal etc): Including salary
  • 13th, 14th month salary: Depending on the result of sales performance
  • Working time: Monday to Friday – (8am-5pm), Saturday: WFH (8am – 12pm)

Job Features

Job CategoryBusiness jobs
Phone0866 047 046
Email[email protected]

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