Exploring the Market for ‘Buy Now, Pay Later’ Services in Vietnam

Vietnam boasts a relatively low ownership of credit cards, with only 5-6 percent of the population holding one. However, the nation’s expanding middle class and surging consumer demand are capturing the attention of fintech companies. They are introducing a diverse range of ‘Buy Now, Pay Later’ (BNPL) services to tap into this burgeoning middle segment of the market. Read more