Vietnam’s agrifood export market is expanding, presenting significant opportunities for trade businesses. To thrive globally, enterprises should track market trends, align with regulatory changes, meet compliance standards, and invest in R&D and innovation.

Export Performance and Market Trends

Vietnam’s agrifood exports reached $24.14 billion in the first five months of 2024, with the US, China, and Japan being top markets. The agricultural sector contributed $67 billion to GDP in 2021, with the food and beverage manufacturing sector adding $17 billion.

Key Strategies for Success

  1. Understanding Market Dynamics: Focus on high-demand products like fruits and processed foods. Diversifying product offerings enhances competitiveness.
  2. Navigating Regulations: Comply with phytosanitary and food safety standards to access international markets. Stay updated on regulatory changes in key markets like China, the EU, and the US.
  3. Learning from Success Stories: Case studies like Thanh Ha lychee demonstrate the importance of quality, safety, and market intelligence.
  4. Tapping Government Support: Utilize initiatives from the Ministry of Industry and Trade and the Ministry of Agriculture and Rural Development for market information and trade facilitation.
  5. Prioritizing Quality and Safety: Meet international standards and certifications like Global GAP. Invest in technology and innovation to improve productivity and product quality.
  6. Strategic Partnerships: Forge partnerships with distributors, importers, and retailers in target markets. Leverage government support for market entry.

By implementing these strategies, Vietnam’s agrifood businesses can strengthen their position in the global market and achieve sustainable growth.


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