Creative Director – Sports Mobile Games

A Hong Kong-listed international gaming company is looking for a Creative Director to lead creative strategy and execution for the North American market.

• Location: Remote – Global candidates welcome
• Salary: Negotiable based on experience
• Industry: Mobile Games / Sports Games
• Market: North America

About the Role

We are looking for an experienced Creative Director / Creative Lead to own the creative strategy for a portfolio of sports mobile games in the North American market.

This role combines performance-driven UA creative, brand/content creative and creative leadership. You will be responsible for understanding North American players, turning performance data into creative direction, and building a localized creative system that improves both user acquisition performance and brand engagement.

You will work closely with UA, Product, Marketing and Creative teams, as well as China-based R&D and marketing teams.

Key Responsibilities

• Own the North America creative strategy across UA, brand and content for multiple mobile-game products.
• Lead creative development for video ads, playable ads, static assets, social content and app-store assets.
• Build a structured creative testing framework, including hypotheses, A/B testing, performance analysis and iteration.
• Work closely with UA teams to interpret CTR, CVR, CPI, ROAS and other performance data and translate insights into creative direction.
• Develop creative concepts and campaigns for new game launches, major updates, seasonal events and live operations.
• Lead creative development for KOL/influencer campaigns and social-media marketing.
• Brief and manage internal creative teams, agencies, freelancers and external production partners.
• Establish and maintain appropriate brand voice, visual identity and creative tone for the North American market.
• Ensure creative output is localized to North American gamer and sports-user preferences.
• Collaborate closely with China-based Product, R&D, UA, Data and Marketing teams to align creative execution with business goals.
• Manage multiple creative workflows simultaneously while maintaining quality, speed and performance focus.
• Requirements

Must-Have

• 5+ years of creative experience in the mobile-game industry, including 2–3+ years in a creative leadership / management role.
• Proven experience with sports mobile games and projects targeting the North American market.
• Portfolio covering both:

  • Performance / UA creative

  • Brand / content / social creative

• Strong understanding of North American gamers, particularly sports-game audiences.
• Hands-on experience with creative A/B testing and data-driven iteration.
• Ability to connect creative decisions with UA performance metrics such as CTR, CVR, CPI, ROAS and retention.
• Experience leading creative projects from concept → production → testing → optimization.
• Strong English communication skills and ability to work effectively with international teams.
• Bachelor's degree or equivalent professional experience.

Preferred

• Experience in sports, licensed-IP or mid-to-hardcore mobile games.
• Background with international sports-game publishers or studios.
• Experience working with Chinese game publishers / developers.
• Existing network of North American creative agencies, freelancers, KOLs or production partners.
• Experience working with China-based R&D, Product, UA or Marketing teams.
• aChinese language proficiency is a plus.