NATIONAL SALES DIRECTOR – FMCG

COMPANY INTRODUCTION

Our client is a 100% foreign-invested FMCG – Food & Beverage manufacturing company, specializing in processed and preserved fruits and vegetables, bakery products, and non-alcoholic beverages.

As part of its new business development and expansion strategy in Vietnam, the company is establishing its local commercial operations and building a nationwide sales and distribution network.

With an established manufacturing operation and approximately 800–1,000 employees, the company is now seeking an experienced National Sales Director to take the lead in building its sales organization, developing distribution channels, and driving business growth from the ground up.

This is an exciting opportunity for a hands-on commercial leader who has experience building a business, sales team, and distribution network from A to Z in the Vietnamese FMCG – Food & Beverage (F&B) market.

Location: Ho Chi Minh City, Vietnam (Nationwide business trips)
Salary: Negotiable based on experience and capabilities

KEY RESPONSIBILITIES

• Develop and execute nationwide sales strategies, taking full responsibility for revenue, profitability, market share, and distribution targets.
• Build the sales organization, operating structure, sales processes, and nationwide distribution network from scratch, covering GT, MT, E-commerce, and other channels.
• Recruit, lead, and develop regional sales teams; establish distributor networks and strategic business partnerships.
• Develop key accounts, negotiate commercial terms, manage pricing strategies, sales policies, and accounts receivable.
• Drive market penetration, product availability, and sell-in/sell-out performance across distribution channels.
• Work closely with manufacturing, supply chain, and logistics teams to ensure order fulfillment, inventory efficiency, product freshness, and stock rotation.
• Monitor market trends and competitors to identify growth opportunities and strengthen the company's market position.

REQUIREMENTS

• Bachelor's degree or above in Business Administration, Marketing, Economics, or a related field.
• Minimum 5 years of FMCG sales experience, preferably in Food & Beverage, Dairy, or related consumer goods industries, with at least 3 years in a leadership role.
• Strong understanding of the Vietnamese FMCG market, including GT, MT, distributor management, and nationwide sales operations.
• Proven experience in building sales teams, establishing distribution networks, launching new businesses/products, or developing new markets from A to Z.
• Strong business development, strategic planning, commercial negotiation, and team leadership capabilities.
• Fluent in Vietnamese and proficient in either English or Chinese.
• Preferred age: 30–45 years old.
• Based in Ho Chi Minh City, willing to travel nationwide and commit to long-term development in Vietnam.

BENEFITS

• Competitive compensation package, negotiable based on experience and capabilities.
• Opportunity to build and lead the company's nationwide sales organization from the ground up.
• Direct involvement in shaping commercial strategy and driving the company's long-term growth in Vietnam.
• Professional environment within a large-scale, 100% foreign-invested manufacturing business.