Chief Marketing Officer ≠ Marketing Director

The roles and responsibilities of Marketing professionals are pivotal in shaping a company’s success. Two key positions, often scrutinised for their overlapping yet distinct functions, are Chief Marketing Officer (CMO) and Marketing Director.

Though both titles suggest a focus on marketing strategies and execution, a deeper exploration reveals nuanced differences in their scopes, responsibilities, and strategic contributions.

Key Differences between Chief Marketing Officer & Marketing Director Read more


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