Invest Talent is assisting a leading company in Vietnam in the field of flooring materials and home decoration in recruiting with below information:

Responsibilities:

Brand Strategy Development:

• Develop and implement comprehensive brand strategies that align with business goals.
• Enhance brand positioning and recognition within the building materials sector.

Trade Marketing Management:

• Design and execute innovative trade marketing programs to drive product visibility and sales in distribution channels.
• Collaborate with distributors and sales teams to optimize product displays and promotional activities.

Market Research and Analysis:

• Conduct thorough market research to identify customer needs, market trends, and competitive landscape.
• Utilize insights to inform marketing strategies and improve product offerings.

Content and Campaign Development:

• Create engaging marketing content and materials for both brand and trade marketing initiatives.
• Coordinate with internal teams to ensure consistency in messaging across all platforms.

Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI on both brand and trade activities.

Performance Tracking and Reporting:

• Monitor and evaluate the effectiveness of marketing campaigns and trade promotions.
• Prepare regular reports on performance metrics, providing insights and recommendations for improvements.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of 5 years of experience in marketing, with a strong focus on brand and trade marketing in the building materials industry
• Proven track record in developing successful marketing strategies and trade programs.
• Strong analytical skills and ability to interpret market data.
• Excellent communication and leadership abilities.

Benefits:

• Benefits: Health insurance, social insurance: based basic-salary, 12 annual leave days, and women are entitled to 1 leave day per month (non-cumulative))
• Salary during probation period: 85% Gross salary in 2 months
• Allowances (phone, transportation, parking, meal etc): Including salary
• 13th, 14th month salary: Depending on the result of sales performance
• Working time: Monday to Friday – (8am-5pm), Saturday: WFH (8am – 12pm)