Invest Talent is assisting a leading company in Vietnam in the field of flooring materials and home decoration in recruiting a Digital Marketing Specialist with below information:

Responsibilities:

Digital Marketing Strategy:

• Develop and implement SEO, SEM, email, content marketing, and social media strategies.
• Optimize SEO with on-page and off-page tactics, improve website traffic, and manage SEM campaigns (Google Ads).
• Analyze performance, track key metrics, and provide regular performance reports.

Channel Management:

• Manage digital communication channels and optimize content to increase customer interaction and reach.

Content & Advertising:

• Plan and oversee content for advertising campaigns (Google Ads, Facebook Ads) and ensure consistency with brand messaging.
• Manage the digital marketing budget and collaborate with agencies to execute timely campaigns.

Data & Performance:

• Use analytical tools to monitor campaign effectiveness and adjust strategies based on results.
• Set KPIs and report regularly to relevant departments.

Cross-Department Support:

• Coordinate with sales, customer care, and design to align marketing strategies with business goals.

Community Engagement:

• Build and maintain relationships with the online community, responding to inquiries and providing customer support.
• Market & Competitor Research:
• Monitor market trends and competitor activities, adjusting strategies accordingly.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related fields. 3+ years in Digital Marketing, with a preference for experience in construction materials or interior design industries.
• Skills: Expertise in SEO/SEM, data analysis, digital marketing tools, CRM systems, and Microsoft Office.
• English: able to communicate in English
• Experience: Proven success in developing and executing digital marketing strategies, managing budgets, and optimizing ROI.
• Personal Attributes: Strong analytical skills, strategic thinking, self-motivated, and customer-focused.

Benefits:

• Salary: negotiation
• Benefits: Health insurance, social insurance: based basic salary, 12 annual leave days, and women are entitled to 1 leave day per month (non-cumulative)
• Salary during probation period: 85% Gross salary in 2 months
• Bonus: Year-end bonuses based on company performance.
• Working time: Monday to Friday – (8am-5pm), Saturday: WFH (8am – 12pm)
• Access to professional training courses.
• Career growth opportunities within the company.