Our client, based in Bangladesh and one of the largest globally, is currently seeking Vietnamese candidates with experience in Product Marketing Head for Furniture Manufacturing, focusing on exporting to the EU and US markets.
Salary and Benefits:
- Salary: Competitive compensation package
- Additional Benefits: Local transportation, company-provided accommodation, 16 days of annual leave with a return air ticket (twice a year).
- Working Location: Bangladesh
- Develop and execute a comprehensive product marketing strategy for our furniture product line, aligning it with the company’s overall goals and objectives
- Conduct in-depth market research to understand customer needs, preferences, and emerging trends in the furniture industry.
- Track product usage trends to inform product development, pricing/packaging, content, and collateral.
- Craft compelling product positioning and messaging that differentiates our furniture offerings in the market and resonates with target customers.
- Lead and coordinate successful product launches, including planning, messaging, and promotional activities to maximise product visibility and sales.
- Collaborate closely with cross-functional teams, including product development, sales, and design, to ensure alignment and seamless execution of marketing strategies.
- Stay informed about competitors’ products and strategies, providing insights to help refine our product road-map and marketing approach.
- Oversee the creation of high-quality marketing collateral, including product guides, brochures, and online content, to support sales and marketing efforts.
- Equip the sales team with the necessary tools and training to effectively promote and sell our furniture products.
- Develop and manage marketing campaigns that drive brand awareness, engagement, and customer acquisition.
- Establish key performance indicators (KPIs) and regularly analyse marketing performance data to optimise strategies and achieve measurable results.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 10 years of leadership experience in the Furniture industry.
- Have experience in Product Marketing, familiar with Merchandising.
- Strong strategic thinking and analytical skills, with the ability to translate market insights into effective marketing strategies.
- Exceptional communication and presentation skills, both written and verbal.
- Experience leading cross-functional teams and collaborating with various stakeholders.
- Strong understanding of international markets, cultural and consumer behaviours.
- Excellent communication, negotiation, and interpersonal skills in English
- Ability to lead and motivate.
- Contact: 0975 458 918- Ms Tina