Invest Talent JSC is supporting our client – an MNC in FMCG, in hiring The Brand Manager. The incumbent is responsible for developing and implementing brand strategies to enhance the company’s market presence and drive growth. This role involves analyzing market trends, overseeing marketing initiatives, and ensuring brand consistency across all channels
Key Responsibilities:
Brand Strategy Development:
- Develop and execute comprehensive brand strategies to increase brand awareness and market share.
- Analyze consumer insights, market trends, and competitive landscape to inform strategic decisions.
- Define brand positioning and value propositions.
Marketing Campaigns:
- Plan and oversee marketing campaigns, including digital, print, and social media.
- Collaborate with creative teams to develop compelling marketing materials.
- Monitor and report on campaign performance, adjusting strategies as needed.
Brand Consistency:
- Ensure consistent brand messaging across all marketing channels and materials.
- Develop and maintain brand guidelines to ensure uniformity in visual and verbal communication.
- Train and support internal teams on brand standards.
Market Research and Analysis:
- Conduct market research to identify opportunities and challenges.
- Analyze consumer behavior and feedback to refine brand strategies.
- Monitor competitor activities and industry trends.
Collaboration and Leadership:
- Work closely with product development, sales, and other departments to align brand initiatives.
- Lead and mentor a team of marketing professionals.
- Present brand strategies and performance reports to senior management.
Budget Management:
- Manage the brand marketing budget, ensuring cost-effective allocation of resources.
- Track and report on budget performance, making adjustments as necessary.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience as a Brand Manager or in a similar role.
- Strong understanding of marketing principles and brand management.
- Excellent analytical and strategic thinking skills.
- Creative mindset with the ability to develop innovative marketing solutions.
- Strong communication and interpersonal skills.
- Proficiency in marketing software and tools.
Preferred Skills:
- Experience with digital marketing and social media platforms.
- Knowledge of market research techniques and data analysis.
- Ability to manage multiple projects and meet deadlines.
Working Conditions:
- May require occasional travel for market research and industry events