Out Client is a Garment Printing Company (Production and Trade). Thay are looking for a Digital Marketing Executive to assist in the planning, execution and optimization of our client online marketing efforts.

Responsibilities include:

• Assist in the formulation of marketing strategy to build a lasting offline and digital connections with company’s consumers in machinery and printing service segments of business
• Provide creative ideas for content marketing, assist and take leadership in the implementation of content projects (e.g. educational video production, advertising on workshops)
• Plan and implement marketing activities for company’s events calendar
• Work on branding and designs to improve user experience and deliver the message of the brand to target audiences
• Plan and follow the content calendar, monitor the ongoing company presence on social media (Facebook, Instagram, LinkedIn, Youtube)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Be actively involved in website production and SEO efforts
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Measure performance of digital marketing efforts using Web analytics tools
• Maintain partnerships with media agencies and vendors, if any

Qualified candidates will possess:

• Excellent understanding of digital marketing concepts and best practices
• Experience/understanding with B2C and B2B social media, email campaigns, SEO/SEM
• Working knowledge of web analytics tools (e.g. Google Analytics)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Strong commitment to ethics and integrity in all business dealings.
• Strong analytical, problem-solving, time management and organization skills; meticulously detailed oriented.

The candidate will be trained in job specific skill requirements during the induction and probation period. Previous experience of working in the digital marketing industry would be preferable but not essential.

Job based in: District 7