Chief Marketing Officer ≠ Marketing Director

The roles and responsibilities of Marketing professionals are pivotal in shaping a company’s success. Two key positions, often scrutinised for their overlapping yet distinct functions, are Chief Marketing Officer (CMO) and Marketing Director.

Though both titles suggest a focus on marketing strategies and execution, a deeper exploration reveals nuanced differences in their scopes, responsibilities, and strategic contributions.

Key Differences between Chief Marketing Officer & Marketing Director Read more

How To Start A Business In 10 Steps

Starting a business in Vietnam is one of the most exciting and rewarding experiences you can have. But where do you begin? There are several ways to approach creating a business, with many important considerations. To help take the guesswork out of the process and improve your chances of success, follow our comprehensive guide on how to start a business. We’ll walk you through each step of the process from the initial stage to handover, going into operation within a time-frame of 3-6 months per startup. Read more

Looking at HR outsourcing options? Know what questions to ask before choosing a PEO

Working with a professional employer organization company, or PEO, has many benefits — but only if you choose the right company. Always ask these four questions before signing up.

Engaging with a professional employer organization (PEO) can be a game-changer. PEOs can take over much of your HR administration, including payroll, benefits, and compliance, freeing up time to focus on business growth and improving the employee experience. Read more

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