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The roles and responsibilities of Marketing professionals are pivotal in shaping a company’s success. Two key positions, often scrutinised for their overlapping yet distinct functions, are Chief Marketing Officer (CMO) and Marketing Director.Though both titles suggest a focus on marketing strategies and execution, a deeper exploration reveals...

The Amazing Binh Dinh Fest 2024 is currently underway in Binh Dinh province, featuring a plethora of cultural, sports, and tourism activities. Alongside this festival is the Grand Prix of Binh Dinh 2024, an international powerboat tournament aimed at showcasing the culture, tourism, history, and sports spirit of the central province.The Amazing...

Việt Nam and Malaysia, one of Việt Nam’s most important trading partners, have set a bilateral trade target of US$18 billion by 2025.Việt Nam and Malaysia, one of Việt Nam’s most important trading partners, have set a bilateral trade target of US$18 billion by 2025.Speaking at a meeting yesterday, Trần Phú Lữ, deputy director...

If you haven’t read in the news before, Google stock price brook $800 for the first time in 2013. Since then, Google moved into the No. 3 position among the most valuable firms in the world, people analytics being one of the major reasons.Google is clearly the youngest firm among the leaders; it has surprisingly been less than a decade since...

In the 10 years he worked at Google as its senior vice president of people operations, Laszlo Bock saw the company transform into a powerful global company, growing from 6,000 employees to nearly 60,000.While at Google, Bock developed management strategies with his team to make it one of the most desirable places to work for top tech talent, he...

The Psychology of the Law of AttractionThere is a great deal of overlap between the law of attraction and cognitive behavioral therapy (CBT), solution focused therapy and positive psychology, says Nolan, adding that studies on the various aspects of positive thinking suggest it is linked to the following health benefits:Better overall...

Among the 1,300 European businesses inquiring about the investment climate in Vietnam, up to 63% listed the country among the top 10 destinations for foreign direct investment firms.A number of giant multinationals have also been present in Vietnam, including Apple, Nike, Morgan Stanley, Intel, and Google, among others.During the 10 months,...

Invest in Continuous Learning for Professional Advancement Enhancing your professional trajectory involves a commitment to lifelong learning. Attend industry-specific seminars, webinars, and workshops regularly. Pursue additional certifications to solidify your expertise, and consider learning a new language to broaden your global career...

ESG becomes mainstream, opening significant opportunities for sustainable businessesESG (Environment, Social, and Governance) practices have gained prominence in Vietnam due to the government’s commitment to carbon neutrality by 2050 and growing investor demand for sustainable development. Enterprises are recognizing the need to...

CSR MODELSEnterprises in Vietnam demonstrate their commitment to Corporate Social Responsibility (CSR) through various impact forms:Community Development:Initiatives aimed at uplifting and enhancing the well-being of local communities, fostering sustainable development.Environmental Sustainability:Practices focused on minimizing...