Our client is a leading International Education and Migration company founded in 2002 in Australia, with its headquarters located in Queensland. With a global expansion strategy, we have successfully established five physical offshore offices in Thailand, Bhutan, Korea, New Zealand, and Christchurch.
Responsibilities
Marketing
- Develop and implement digital marketing campaigns across various channels such as SNS (Instagram, Facebook, TikTok, YouTube) and Google Ads.
- Create landing pages, contact forms, and blog posts to enhance the company’s website.
- Analyze and interpret data from digital marketing efforts to optimize campaigns and improve ROI.
- Manage the website and social media accounts, including content creation, design, scheduling posts, and engaging with followers.
- Conduct keyword research and optimize website content for search engines (SEO).
- Generate ideas and create landing pages, contact forms, and blog posts to enhance the company’s website.
- Manage the company’s digital channels: Facebook, Instagram, TikTok, Website, and other digital platforms to ensure they are up-to-date and on-brand.
- Collaborate with Education Counsellors to build the student network, recruit students, and promptly address their inquiries.
- Support lead generation opportunities and customer management by developing, evaluating, and managing customer journeys, including drip campaigns in MS Dynamics 365.
- Analyze current market trends and predict future trends to facilitate digital campaigns and communications.
- Design marketing materials that align with the purposes and target audience of marketing campaigns.
- Analyze digital campaign data and generate comprehensive reports on campaign performance.
- Review analytics to identify strategies and opportunities to drive digital traffic to the company’s website.
- Plan and manage the budget for digital advertising campaigns.
- Report on KPIs and present insights to the team and management.
- Perform any additional tasks as needed.
- Other tasks as directed.
Collaboration
- Maintain excellent communication with other marketing team members to design, create, and implement digital content and advertising campaigns.
- Work effectively in a multilingual and multicultural environment.
Qualifications
- A minimum of 3+ years of experience in a digital marketing role.
- Strong proficiency in digital marketing execution – SEO, SEM, Google AdWords, and social media.
- Strong proficiency in Google Analytics and web analysis tools, with the ability to summarize key data to improve customer engagement and conversion.
- Strong analytical and organizational skills.
- Ability to work well with team members from different cultures in English.
- Basic skills in video editing using editing software.
- Basic design skills using Canva or similar design platforms.
Other Requirements
- Self-motivated individual comfortable working in a fully remote environment.
- Contact: [email protected]